Blogging: It's More Than Just Your Expertise

Blogging isn’t just a place to share your deep wisdom or the random thoughts rattling around your brain. In 2024, it’s evolved into a powerful tool for driving traffic and building authority. It’s like the difference between a diary and a power suit—the purpose is the same, but now it's about getting your business noticed.

One of the tricks to getting your blog seen by more than just your spouse and that one dedicated best friend — thank you for the views, Maddy and Berto — is *linking*. No, not the linking that happens when you are connecting your Nintendo Switches to join forces to defeat a boss in Nobody Saves the World or chilling on each other's Animal Crossing islands (though that would be cool). We’re talking about adding links to other relevant, trustworthy sites. Why? Because Google loves it. And Google’s love means better rankings, and better rankings mean more eyes on your site.

Let’s break it down.

1. The Power of Linking

By linking to credible sources, you’re basically telling Google, “Hey, I’m not just making stuff up. Here’s proof!” Links show that you’re plugged into the current conversation—discussing trending topics and pulling in expert opinions. This isn’t just about adding value; it’s about signaling to Google that your content is legit. Think of it as building your credibility on the shoulders of giants (or at least well-known marketing experts).

Here’s the brutal truth: if your site lives on page two of Google search results, it might as well be buried in the internet’s version of the Bermuda Triangle. No one goes there. Linking to reputable sources can help boost you to that coveted first page, where people might actually find and click on your content.

2. Credibility is King

At Slothy Collab, we know credibility matters. That’s why we draw on reliable sources like HubSpot, the Content Marketing Institute, and Key Media Solutions' 25 Reputable Resources for Digital Marketing News list. These sources aren’t just name drops—they’re our way of showing we know our stuff. They help back up our claims, so our readers (and Google) know we’re serious about what we do.

But there’s a balance to be struck. You don’t want your blog to feel like a research paper or one big plug for someone else’s content. It’s about blending your unique take, experience, and the solid backing of industry giants. It’s what makes your blog not only valuable but also credible.

3. Strategic Linking in Practice

Think of links as little credibility boosts. When you’re creating a blog post, remember to focus on adding real value to your readers while also giving Google a reason to care. Link to sources that bolster your argument and show you’re in the know.

Adding links isn’t just for SEO—though that’s a nice perk. It’s also about making sure the readers who stumble upon your content are treated to the good stuff: well-researched, reliable, and valuable insights. And let’s be real—no one has time to read fluff. By backing up your claims with reputable sources, you’re giving readers confidence that your content isn’t just a rehash of the obvious.

Ready to Blog with Authority?

Want to create a blog post that doesn’t just get read but also respected? Slothy Collaboration knows how to blend personality, credibility, and SEO magic. Let’s craft something that Google—and your readers—will love.